Uris S.K. Chan, Brand Ambassador Director at Davidoff, says the answer is time.
“It takes a minimum of five years to create a Davidoff cigar, from the time the tobacco seed is planted. Over 700 steps must be followed - from tobacco cultivation, fermentation, sorting and quality control, to manufacturing, with more than 3,500 people involved.
That’s why we talk time beautifully filled, it’s about treasuring time, which is the most luxurious thing we have.”