Named in the 2020 “Forbes 30 Under 30” list, Marcel Floruss is one of today’s most influential menswear bloggers. Since moving to New York from his native Germany to study fashion, he has walked the runway of Dolce and Gabbana, amassed over 500k followers on social media with his fashion blog One Dapper Street, and recently launched men’s shoe label Ankari Floruss with fellow entrepreneur and friend Moti Ankari. We caught up for a chat about life and fashion, and to find out why Marcel’s new Westminster Buck’dN Brok’n sofa by Timothy Oulton helps him “get into his zone”.
What advice do you have for someone starting their own business?
Whatever you set out to build, make sure you’re 100% passionate about it. Many people have great ideas, but the differentiation usually is the drive behind it — you will hit road blocks, you will get knocked down, but the passion is what’s going to keep you getting back up and grow your brand into something great.
When you moved from Germany to NYC, what was the biggest challenge, the biggest excitement, and the biggest surprise?
The challenges were surprisingly non-existent. I found housing remotely and made amazing friends fairly quickly. I was pretty scared about following along in uni classes in a language other than my mother tongue, but it worked out, once again proving you have nothing to fear but fear itself (just a little philosophical detour!).
The biggest excitement was definitely day-to-day life in New York, and the biggest surprise must have been when my upstairs neighbour woke me up by jumping and screaming around at 3am in the morning. New York life is unique by all means.
What would you like to be doing in 5 or 10 years from now?
I’ve been taking acting classes and would really love to shift my career to “the big screen.” I feel like I have a message of self-awareness, positivity and optimism to tell, so I’m always looking for new and fun ways to reach more people.
How would you describe your personal fashion style?
Versatile. I know that’s a cop out response, but it’s the most fitting — I’ll wear a suit one day, then a biker jacket and ripped jeans the next, thus the name of my blog One Dapper Street, to reflect the scope of my outfits from “dapper” all the way to “streetwear."
Tell us about your home and what you like to surround yourself with
Since I work from home, it’s truly my haven. I recently moved into my L.A. apartment with my girlfriend and on the West Coast we went for a two-storey loft with concrete floors and 30-foot ceilings. It’s a very creative space, with my YouTube studio constantly set up. The open concept is something I always loved, and we found ways to create some separation in the space to give an appearance of actual rooms, without any doors or walls.
When you decorated your study, what look and feel did you want to achieve?
I always loved the idea of the stereotypically masculine study: wood, leather, books. Since the space is a bit more industrial than that, we adjusted the overall vibe. The centrepiece is, of course, the Westminster Buck’dN Brok’n sofa, resting on a light-coloured Brazilian cowhide, contrasting with the dark concrete floor, and in front of it an industrial, dark wood coffee-table.
Alongside the railing of the upper level, we have modern light-grey cabinets, a record-player resting on top of it, and an oversized desk-lamp-turned-floor-lamp to bring some light into the area. As a final touch, we have a framed coffee-bag on the wall, tying in the colours and raw vibe of the space perfectly — in our humble opinion at least.
What do you love most about your Westminster Buck’d Brok’n sofa?
I tend to get into my zone on it. Entertaining mostly happens downstairs, so on my own, I might use it to read, work on my laptop, have a drink to unwind after a long day, or even meditate at times.
What other Timothy Oulton pieces are on your wishlist and why?
Oh wow, that’s gonna be difficult. Seeing as I’m planning on buying property this year, I guess I’m glad you’re forcing me to do this. Depending on the style of the room or apartment my choices would differ massively, but I love the Mimi Quilt dining chair in brown leather, the furry Cabana Chair in White Yeti is an absolute dream, the Scorched dining table screams industrial beauty, the Hudson sideboard is incredibly unique, the Inception Sconce is just one of the many lighting options I can’t see enough of, and the Ridge mirror is a piece of sheer beauty. I’d like to reiterate that I tried to keep it to one item per category.