After moving into their new headquarters in downtown New York, premier men’s magazine GQ wanted a lounge area that reflected their motto “look sharp and live smart”. Cue Timothy Oulton and Homepolish…
GQ’s parent company Condé Nast had made the move from Midtown’s Times Square to One World Trade Center in 2014, with the team at GQ taking over the 28th floor. Enjoying sweeping vistas over the Financial District and the Hudson River, the staff had settled in nicely to their new home except for one thing – they were in dire need of a breakout room.
GQ approached personalized interior design service Homepolish, with the design brief to create a space with lounge-like appeal where employees could relax, unwind, and hold informal meetings. To create that timeless sense of style that’s so fundamental to GQ, Timothy Oulton was chosen as the product partner, with a look put together by Rhobin DelaCruz, interior designer for Homepolish.
The new lounge area was carved out from a space to the right of the entrance, with floor-to-ceiling windows flooding the room with natural light, and a wall of black and white iconic male portraits. The total lounge size is 2.9 m x 7.9 m (9.5 ft. x 26 ft.) in entirety, with a working space of 2.9 m x 6 m (9.5 ft. x 20 ft.). The space came with its challenges, as interior designer Rhobin DelaCruz explains: “Working with GQ and Timothy Oulton was a blast, but taking an irregular shaped space and converting it into a multi-functional zone was a challenge. GQ needed the space to be able to accommodate many different sized groups so creating a design that was flexible yet cohesive proved difficult.”
In this small area, Rhobin was able to create a sophisticated and inviting space which staffers have come to call their “living room”. Stretching out next to the window, the Bilbao chaise longue beckons you to enjoy the view, its sleek ribbed leather and stainless steel curves the perfect contrast of Bauhaus minimalism meets modern industrial. The Bastille chair has an elegant yet edgy feel in studded leather, with Defender side tables adding clean lines in hand-polished aluminium. Gradient side tables topped with Paradise table lamps flank the Westminster Feather sofa in calming symmetry, while Joker stools provide casual extra seating.
The key inspiration behind the lounge design was the 1950s culture of nonconformity, something that resonates strongly with Timothy Oulton’s passion for innovation and creativity. Rather like your modern Renaissance man, the GQ man is many things – appreciating classic silhouettes and vintage pieces yet living in a sleek, modern environment. These ideas are embodied in Timothy Oulton’s collections, which are inspired by the past but reinvented for today.
These shared values are echoed by Nicole Delany, Partnership Manager at Homepolish: “We chose to work with Timothy Oulton because of their unique product and perfect style fit for GQ. The product is definitely traditional, but many of the pieces have nice modern touches which is exactly what GQ wanted. Also, there was a wide range of materials we could choose from which meant the space could be textured and feel really comfortable and lived in as opposed to like a sterile office space.”
The new lounge is already going down a storm with the GQ team. Pamela Kaupinen – Executive Director, Marketing & Talent Development, said of the partnership: “Timothy Oulton was an ideal partner for the GQ office lounge. We wanted a partner who could not only furnish a space emblematic of a well-lived gentleman’s quarters, but also provide a functional and inviting space for GQ staffers, influencers, partners and friends. Mission accomplished!”
Photo by Heidi’s Bridge for Homepolish