Since opening our worldwide flagship at Bluebird in 2018, it’s been a crazy, eventful, energy-packed  three years and we are INCREDIBLY thankful to all of you who have visited us, supported us, and come along for the ride  – so THANK YOU!

Bluebird is our global flagship in London and we’re very proud of it – it’s a manifestation of everything we stand for: heritage, creativity, innovation, and hosting, all under one roof in the magnificent storied Bluebird garage on Chelsea’s iconic King’s Road.



From Sid Vicious to Vivienne Westwood 

We rocked into town in September 2018, celebrating the opening of our biggest and best showroom in the world with an epic launch party for 300 friends, customers, press and celebs. We’d been scouring the city for some time for an iconic London landmark to call home, and hit the bullseye with Bluebird. As Tim says, “I’ve always loved the building. Chelsea has such a rich heritage of art, culture and design – you think of King’s Road and you think of Sid Vicious, Malcom McLaren, Vivienne Westwood - everyone used to talk about the King’s Road.”


“Is this a bar or a club?!”

This question is often asked by people entering our gallery for the first time. Among the furniture collections, eccentricities include a 1.7 tonne glowing rock crystal that gives off positive energy,  a yellow submarine in a giant fish tank, our newly installed vintage grand piano from Abbey Road Studios that Pink Floyd and Paul McCartney both played, and our Apollo lounge where you can enjoy a glass of champagne in a spaceship. Yep, it’s not your regular furniture showroom.


Awarded for our “outrageously original approach to retail” 

Luxury Briefing is the leading authority on the luxury industry in the UK, and we’re very proud to have won the award for Inspiring Creative Design. Judges said Timothy Oulton Bluebird had “stood out for its energy and compelling bravura” and amazed with an “outrageously original approach to retail”. “This is the absolute antidote to Amazon” said one judge. “This is a brand that has used creative design to transform a retail space into an astonishing experience full of stories.”


We also received the Highly Commended award in the Luxury Retailer of the Year category. Judges said that Timothy Oulton Bluebird “knocked nearly all the other retailers out of the water and gave its customers experience, experience, and then more experience.”


Drinks with Tim

During Lockdown, we invited our Owners’ Club members to enjoy drinks with founder Tim Oulton over Zoom, which has now become our monthly Owners’ Club Lotto Call worldwide. As well as one lucky winner receiving a prize each month, you can look forward to segments including “I’ll Show you Mine, if You Show Me Yours”, “Curly Questions”, and “Partners in Crime”.


We Opened a Secret Theatre

Hidden behind a secret entrance in Bluebird, The Theatre by Timothy Oulton is our expression of the perfect movie night setting. Partnering with fellow experiential maestros Bang and Olufsen, The Theatre combines beautiful, tactile materials and sensorial design with cutting-edge visual and audio systems to create the ultimate home cinema experience. 


Famous Faces

It’s always a pleasure to welcome such an eclectic crowd into our stores, and a few well-known faces to walk through the doors of our Bluebird gallery include fashion legend Jean Paul Gaultier, boxing champ Prince Naseem, and footballer Frank Lampard. We’ve also welcomed Bollywood actress Rani Mukherji, writer and director Esther Anderson and music maestro Gary Barlow.


When rock n roll star Liam Gallagher paid us a visit he sat in the Apollo space lounge, which also caught the eye of chef Gordon Ramsay, who loved Apollo so much he bought one for his restaurant, Street Lounge at Bread Street Kitchen, along with our signature Shabby sectional sofas.


You are Cordially Invited to…

Hosting is such huge part of who we are as a brand and what our furniture represents, and now that we’re able to host you safely again we can’t wait to run our regular eventing schedule!


Look out for Gentlemen’s Evenings, Ladies’ Nights, Wine Tastings, and much, much more. If you’re not on the guestlist, sign up at to make sure you receive your invites.


We'd love to host you at our Bluebird flagship to enjoy a glass of birthday champagne with us! Or visit one of our other 40 galleries worldwide to discover the world of Timothy Oulton.